Privacy Policy

This policy outlines how the website collects, processes, and safeguards information when visitors use the site.

1. Information We Collect

When you browse the website, certain data may be collected automatically, including:

  • Browsing activity: pages visited, time spent on site, navigation patterns, and referral sources.
  • Technical information: browser type, device characteristics, screen size, and approximate geographic region.
  • Cookies: small files stored on your device that help maintain preferences and measure site performance.
  • Tracking technologies: identifiers used by advertising partners or affiliate programs to record referrals.

2. Why We Process Data

The information we collect may be used to:

  • Improve site functionality and performance
  • Understand which content users find most useful
  • Track referrals to partner websites for affiliate reporting
  • Meet legal and regulatory responsibilities

3. Legal Basis

Processing of data is based on legitimate interests such as maintaining site functionality, preventing misuse, and analyzing performance. Optional tracking technologies are only used with your consent.

4. Cookies and Tracking

The website uses different types of cookies:

  • Essential cookies – required for the proper functioning of the website.
  • Analytics cookies (optional) – help us understand how visitors interact with the site. Analytics cookies are disabled by default and only activated if you agree through the cookie consent banner. Your preferences can be updated at any time via the cookie settings link in the footer. Additional details are available on the Cookies page.

5. External Partners

We may work with third-party providers such as analytics platforms, affiliate programs, and marketing services. These companies may process certain technical data when you interact with links or services on our website. Each partner operates under its own privacy policy.

6. Data Protection

Commonly used technical and organizational safeguards are applied to help protect information from unauthorized access or misuse. Despite these measures, no internet-based system can guarantee absolute security.

7. Data Retention

Information is stored only as long as necessary to fulfill the purposes described in this policy. After that period, data is either deleted or anonymized according to our internal retention practices.

8. Your Rights

Under applicable UK data protection regulations, you may have the right to:

  • Request access to the personal data we hold about you
  • Ask for corrections to inaccurate information
  • Request deletion of your data
  • Object to certain types of processing
  • Withdraw consent for optional tracking at any time

9. Contact

If you have any questions about this policy or how your data is handled, please contact us:

Email: hello@luckyplayuk.com

Last updated: February 2026